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Search query: (<.>A=AAKER, DAVID A$<.>)
We have found 2 book(s)/magazine(s)
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1.


   
    Brand equity & advertising : [Text] : advertising's role in building strong brands / / Aaker, David A., Biel, Alexander L. - Hillsdale, N.J. : : Lawrence Erlbaum Associates,, 1993. - x, 380 p. : : il + 23 cm. - (Advertising and consumer psychology). - Includes bibliographical references and indexes. - ISBN 0805812830 (a lk. paper). - ISBN 0805812849 (p bk. : alk. paper): (no price).
Рубрики: Brand name products--Valuation--Congresses.
   Advertising--Brand name products--Congresses.



Additional access points:
Aaker, David A.; Biel, Alexander L.
(No free copies)
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2.


   
    Advertising management : [Text] : practical perspectives / / Aaker, David A. - Englewood Cliffs, N.J. : : Prentice Hall,, [1975]. - xiv, 399 p. : : il + 23 cm. - Includes bibliographical references. - ISBN 0130159905 :: $6.95 р.
Рубрики: Advertising--Management.


Additional access points:
Aaker, David A.
(No free copies)
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